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Publications & Resources
Scearce Market Development Publications
White Paper: Understanding SMB Buyers In A Downturn
(
View as PDF
) | (
View as Web Page
)
White Paper: How to increase demand for medical devices in today's changing and challenging market
(
View as PDF
)
SMD Blog:
The Lord of The Leads
Methodology: Lead Management Continuum
View as Web Page
Recommended Reading
Ending the War Between Sales and Marketing (Harvard Business Review)